DIGITAL MARKETING
Digital marketing is the promotion of products or services using online platforms like websites, search engines, social media, email, and mobile apps. It helps businesses reach the right audience, build brand awareness, generate leads, and drive sales through measurable, data-driven strategies.
PARTS OF DIGITAL MARKETING
SEO is the process of improving a website so it appears higher in organic (free) search results on Google and other search engines. The goal is to get more relevant traffic, build trust, and increase conversions without paying for ads.
Main parts of SEO:
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On-Page SEO – keywords, titles, meta descriptions, content quality
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Off-Page SEO – backlinks, brand mentions, authority
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Technical SEO – site speed, mobile-friendliness, indexing
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Local SEO – Google Business Profile, local keywords, reviews
Search Engine Marketing (SEM) is a digital marketing method where businesses pay to show ads on search engines like Google. These ads appear at the top of search results when users search for specific keywords.
SEM mainly works on Pay-Per-Click (PPC)—you pay only when someone clicks on your ad.
Key elements of SEM:
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Google Ads (Search, Display, Shopping)
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Keywords (what people search)
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Ad Copy (headline & description)
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Bidding & Budget (cost control)
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Landing Pages
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Tracking & Analytics
Social Media Marketing (SMM) is the use of social media platforms to promote brands, products, or services. It helps businesses connect with audiences, increase brand awareness, generate leads, and drive sales.
Popular SMM platforms:
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Facebook
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Instagram
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LinkedIn
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X (Twitter)
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YouTube
Types of SMM:
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Organic SMM – free posts, reels, stories, engagement
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Paid SMM – ads, boosted posts, lead forms
Amazing experience with their digital marketing work. From Google Ads to social media management, everything was handled smoothly. Great communication and impressive results.
Digital marketing plays a vital role in the growth of e-commerce businesses. Through SEO, social media marketing, Google Ads, and email campaigns, brands can reach the right customers at the right time.
Excellent digital marketing service! Their SEO and social media strategies boosted our online visibility and brought genuine leads. Professional, creative, and result-oriented team. Highly recommended.
Best Digital Marketing is the smart use of online channels to attract, engage, and convert customers effectively. It focuses on the right strategy, quality content, data-driven ads, and consistent optimization.
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